Category Archives: PR Reading Notes

Wilcox D.L. and Cameron, G. T. (2009). Public Relations Strategies and Tactics ninth edition. Boston: Allyn and Bacon.Opinion Leaders as Catalysts  Opinion leaders are described as: highly interested in a subject or issue better informed on an issue that the … Continue reading →

Wilcox D.L. and Cameron, G. T. (2009). Public Relations Strategies and Tactics ninth edition. Boston: Allyn and Bacon.  Basic evaluation questions that any practitioner should ask: here is a check list:   What the activity or program planned? Did the … Continue reading →

 Wilcox D.L. and Cameron, G. T. (2009). Public Relations Strategies and Tactics ninth edition. Boston: Allyn and Bacon.  What is the value of planning?  *A good public relations program should be an effective strategy to support an organization’s business, marketing, … Continue reading →

 Wilcox D.L. and Cameron, G. T. (2009). Public Relations Strategies and Tactics ninth edition. Boston: Allyn and Bacon.   Public Relations Firms  Typically they provide a variety of services such as: *Marketing communications- This is the promotion of products and … Continue reading →

 Wilcox D.L. and Cameron, G. T. (2009). Public Relations Strategies and Tactics ninth edition. Boston: Allyn and Bacon.   What is Ethics? According to J.A. Jaksa and M.S. Pritchard from their book Methods of Analysis, “Ethics, is concerned with how … Continue reading →

Wilcox D.L. and Cameron, G. T. (2009). Public Relations Strategies and Tactics ninth edition. Boston: Allyn and Bacon.If you are going to conduct a questionnaire here are some guidelines to follow that the book suggest:   Determine the type of … Continue reading →

Wilcox D.L. and Cameron, G. T. (2009). Public Relations Strategies and Tactics ninth edition. Boston: Allyn and Bacon.  A public relations perspective: 1. Message exposure: provide messages to mass media 2.Accurate dissemination of the message- the basic information 3.acceptance of … Continue reading →